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SPINNING A BESPOKE WEB: Anya Hindmarch is marrying the art of bespoke craftsmanship with the instant gratification of online shopping. Today Hindmarch will launch a bespoke Web site, which will allow customers to order and personalize items such as leather goods, diaries and handbags online.
While the designer’s bespoke shop on London’s Pont Street has been open since 2009, the Web site marks the first time customers will be able to personalize their purchases without visiting a store. And the products’ packaging is also equally detailed — bespoke items are delivered in a box hand tooled with the recipient’s name. Hindmarch said: “After years of planning, it is great to finally be able to offer our service online, so that you can find the perfect present from the comfort of your armchair by the fire.” The online bespoke orders will take 10 working days to be personalized, while Nov. 26 will be the last date for all Christmas orders.
This story first appeared in the October 14, 2011 issue of WWD. Subscribe Today.