SPONSOR NIGHT: Salvatore Ferragamo is setting foot in French cinema. The Italian fashion brand, famous for its design shoes, is the main sponsor of the 30th edition of Florence’s French Film Festival, held Nov. 1 to 4 this year at the France Odeon theater on Piazza Strozzi. The festival will showcase recent French films in the original, and French ambassador to Italy Alain Le Roy will attend the opening.

“We’re very proud to be able to contribute to the creation of this important event, which has become an important reference point for the city’s culture and a star among its annual exhibitions,” said Ferruccio Ferragamo, president of the Salvatore Ferragamo Group.  “From the beginning, Salvatore Ferragamo has had a very close relationship with the world of cinema, so much so that it became famous in the Twenties for the shoes my father made in Hollywood for the budding film industry.”

This story first appeared in the October 30, 2012 issue of WWD.  Subscribe Today.

Early silver-screen Ferragamo fans included Mary Pickford, Joan Crawford and Rudolph Valentino, while in the Fifties and Sixties the brand counted Audrey Hepburn, Ava Gardner, Anna Magnani and Lauren Bacall among its clients.

More recently, Meryl Streep, Madonna and Nicole Kidman have worn Ferragamo footwear on screen. The company is currently hosting a Marilyn Monroe exhibit at its Museo Ferragamo in Florence.

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