government-trade
government-trade

S.T. Dupont, Paris Saint-Germain Kick Off Scent

The men’s fragrance is due out starting Monday.

SOCCER SCENT: The Paris Saint-Germain soccer club and S.T. Dupont are jointly kicking off a men’s scent, called Parfum Officiel du Paris Saint-Germain.

Created with S.T. Dupont’s fragrance licensee Inter Parfums, it is due out starting Monday in S.T. Dupont stores and Paris Saint-Germain points of sale. Concocted by Firmenich’s Christophe Raynaud it includes notes of lemon, mint and violet leaf in the top; accords of fougère, tarragon leaves and sage in the middle, plus sandalwood, cedar wood and moss notes in the base. In France, the 100-ml. eau de toilette will be priced at 59 euros, or $81 at current exchange, while the 50-ml. edt is priced at 39 euros, or $53.

It’s not the first tie-in for the brands. S.T. Dupont in 2013 launched a line of pens, lighters and leather goods in Paris Saint-Germain’s signature colors of red, white and blue.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.