GOING ROGUE: As far as movie fans go, “Star Wars” followers are known to be more zealous than most. And now thanks to Columbia Sportswear, they can dress the part for “Rogue One: A Star Wars Story.”
Working in tandem with Disney Consumer Products and Interactive Media, the company has developed three styles of jackets inspired by “Rogue One” characters Sergeant Jyn Erso, Captain Cassian Andor and the Imperial Death Trooper.
The limited-edition cinematic venture is a first for Columbia Sportswear, which will offer the trio of products through it’s web site and select stores starting Dec. 9. The $400 Jyn Erso Rebel jacket is a stretch twill cotton jacket with leather details on the sleeves. The style borrows from the look of one worn by Felicity Jones, who plays Erso. Its quilted insulated vest can be worn in its own or as a base layer. More heavy-duty is the $500 Captain Cassian Andor Rebel Parka, a parka with a detachable sherpa-lined hood with faux fur trim detail. The waterproof breathable jacket also has Omni-Heatä Reflective lining, which is meant to help the wearer retain heat.
“Star Wars” fans also have the option of the Imperial Death Trooper Jacket, a waterproof, a breathable rain jacket that has similar features to Columbia’s OutDry Extreme Diamond Shell Jacket. The $450 item has reflective shoulder details, which are meant to be a wink at the Dark Side. The garment’s pop-colored chest zippers are designed to resemble the Death Trooper’s imposing armor.
Joe Boyle, senior vice president of Columbia Brand Merchandising and Design, said this is Lucasfilm’s first outerwear collaboration. “’Star Wars’ is arguably the most globally recognizable film franchise in the world, and presents us with an unparalleled opportunity to showcase our brand and premier technologies.”
“Rogue One” won’t hit theaters for two more weeks. In the meantime, Jones, her costar Diego Luna and the blockbuster’s director Gareth Edwards all have Columbia’s limited-edition jackets, but it’s up to them whether they choose to wear them for press appearances, a Columbia spokeswoman said Friday.
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