STARTING YOUNG: Fendi and Italian manufacturer Inglesina have partnered to create a line of products such as a stroller, a pram and a baby carrier, reinterpreted according to the Rome-based fashion house’s style. The brand’s iconic “F” logo embellishes the hood, for example, in a color palette including cream, mahogany and blue. The pieces will be available at Simonetta stores. Simonetta is Fendi’s baby wear licensee.
This is the second such venture for Fendi; in 2008 it teamed up with Japanese brand Aprica, creating a line of products dedicated to infancy, including strollers, baby shoes and the “Life toys” series — jersey-made animal puppets.
This story first appeared in the December 23, 2011 issue of WWD. Subscribe Today.