Backstage Stella McCartney Spring 2017


GREEN IS THE WARMEST COLOR: Expect a shout-out for sustainable sourcing of viscose, one of the most used fabrics in the world, and a warning about deforestation when Stella McCartney addresses the annual Kering Talk at the London College of Fashion.

McCartney, seen as a role model within the French fashion conglomerate for her commitment to the environment and animal welfare, will be the guest of honor at the annual event, scheduled for Nov. 14.

Other speakers include Marie-Claire Daveu, Kering’s chief sustainability officer and head of international institutional affairs, and professor Frances Corner, head of the London College of Fashion.

Kering set a five-year partnership with the London school in 2014 around sustainable fashions, with the Kering Talk a centerpiece event.

Also on Nov. 14, the French firm and the Centre for Sustainable Fashion at the college are to reveal winners of the 2016 Kering Award for Sustainable Fashion, open to all final-year undergraduate and masters students.

Winners are to receive a grant and an internship at Stella McCartney or Brioni, two Kering brands participating in this year’s edition.

McCartney’s company, a joint venture with Kering, recently released its first global profit and loss account for 2015.

The result is a “loss” of 5.5 million euros, or $8.4 million, for the 2015 calendar year, and the company said its goal is to reduce that number as much as possible.

Over the past three years, the Stella McCartney brand’s “negative” impact on the environment has actually grown 7 percent as sales have increased in the double digits at the designer’s 47 stores worldwide and grown across all channels and markets, as reported.

Changes in its sourcing methods have meant that over the past three years, it’s been able to reduce by 35 percent the average environmental impact, per kilo, of the materials it uses.

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