STELLA’S RIBBON FOR WOMEN: Monday is the International Day for Elimination of Violence Against Women. It’s a cause supported by the Kering Corporate Foundation and Stella McCartney, who sits on the Kering Foundation’s board and has designed a limited-edition white ribbon badge as part of the Violence Against Women awareness campaign.
Badges will be given out to customers who make a purchase in one of the 57 flagships of Kering Luxury Brands in Europe from Friday to Nov. 30.
This story first appeared in the November 19, 2013 issue of WWD. Subscribe Today.
Since 1991, the white ribbon has been the symbol of the campaign to stop violence against women. McCartney was part of the digital campaign last year, through which the badge was shared with 15 million people on the Web (Twibbon.com).
“The global violence statistics against women are horrific and it has inspired me to bring attention to this incredibly important awareness campaign by designing this badge,” said McCartney. “I cannot stress enough how important it is that people are aware of the facts and gain information to make changes so desperately needed to end this terrible violence.”