CRASHIN’ FASHION: For the second year in a row, Steve Madden has found the perfect fashion week partner in “Mr. Mickey” Boardman of Paper Magazine. The two will team up again this New York Fashion Week to cover runway reviews, behind the scenes news and party reports through a social media and Taxi TV iniative called “Crashin’ Fashion Week,” set to launch on Feb. 1.
“It’s a natural fit,” said Madden, of his partnership with Boardman. “Not to mention, we look alike.” (A quick Google search indeed confirms a subtle resemblance between the two.)
Expanding on last year’s collaboration, the campaign will feature videos on Taxi TV as well as many new facets on Facebook, Twitter and Instagram. Viewers will be able to enter a sweepstakes with some seriously generous grand prizes — including a runner-up prize of shoes for a year. “Social media is about democracy, and I’m all about bringing fashion to the people,” said Madden. “We’ve found the perfect vehicles in Facebook, Twitter and mobile… it works for us in a big way.”