Sophia Amuroso's exclusive selections for Story.


For this year’s edition of “Home for the Holidays,” the Chelsea boutique Story has teamed with Microsoft Surface.

More than 2,000 gifts from 300-plus small businesses will be showcased in this year’s assortment, which will run through Dec. 31. Designed to look like a home decorated for the holidays, the one-stop-shop concept is set up to look like rooms — a living room for gifts for women, an office for gifts for men, a playroom for presents for children and a kitchen with an assortment that is meant to appeal to all three groups.

On Sundays, a rotating cast of designers will create custom designs for visitors to Story using the new Microsoft Surface Studio. The retailer is counting on Working Not Working, the invite-only community of creatives to provide creatives and artists.

Story’s founder and chief executive officer Rachel Shechtman recruited Nasty Gal’s Sophia Amoroso and “The Startup Playbook” author David Kidder to curate exclusive collections of well-designed gifts featuring new Microsoft devices. The former’s selections will include signed copies of her books “#GirlBoss” and her latest one “Nasty Galaxy,” a MiPow power tube and a Finell handbag, and the Surface Pro 4 and Kidder’s picks will include his title, the new Surface Book and a Jack Spade on Purpose, tote among other items. Amoroso’s and Kidder’s exclusive gifts will also be sold via Neiman Marcus’ web site.

Interior designer Jason Bell offered his creative direction for Home for the Holidays, which was inspired by the midcentury modern southwestern architecture. In the Tenth Avenue store, there are ALU fixtures, a HearthCabinet Ventless Fireplace, Flor area rugs, West Elm lighting and a mural from the artist Sydney Penner. As part of the event programming, there will be Snack-‘n’-Shop Saturdays, thanks to such New York food trucks as Waffles and Dinges, Cinammon Snail and Carpe Donuts. There are also plans for Martha Stewart to host a Nov. 12 signing for her latest book, “Martha Stewart Vegetables.” And Iris Apfel will return to Story Nov. 18 for a trunk show featuring jewelry from her personal collection.

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