Dita Von Teese Gearing Up for HSN Launch

The burlesque star's new “Strip Strip Hooray” show kicks off tonight at the Gramercy Theater in Manhattan.

STRIP STRIP HOORAY: Dita Von Teese will be taking it off at her “Strip Strip Hooray” burlesque show, which kicks off tonight at the Gramercy Theater in Manhattan. Von Teese will also be celebrating the upcoming launch of her new fragrance and lingerie collection, which will be available exclusively across HSN platforms, beginning April 23. This will be the largest retail partnership for Von Teese, who said she is “very excited to be able to speak to a new audience.”

Inspired by her love of lingerie and personal collection of vintage undergarments, the collection for HSN combines sophistication and sensuality with flirtatious touches such as velvet and grosgrain ribbons, delicate eyelash lace and control mesh that gives a retro flavor of a Fifties calendar girl. The lingerie will include cleavage-enhancing bras and undies in a leopard print with eyelash lace trim, and a sultry combination of mesh and lace. Suggested retail will be $25 to $45. Plus sizes will be available for all styles.

This story first appeared in the March 6, 2013 issue of WWD.  Subscribe Today.

The fragrance collection will be packaged in two vintage-inspired glass bottles from the Thirties: a classic black glass pump atomizer for the Dita Von Teese fragrance and a ruby-colored perfume bottle for the Rouge scent. The signature fragrance will be priced $20 to $75, while Rouge will sell for $20 to $50.

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