Subway Food Chain to Hold Fashion Show

Four designers are competing to win free Subway fare for a year.

PROJECT SUBWAY: In what might be best described as the nth degree of branding, the fast food chain Subway will hold a fashion show Wednesday with four designers competing to win free Subway fare for a year. The catch is that each collection must be made from materials found at a Subway as in napkins, straws, gift cards, bags and the like. The final foursome are not newbies, having ben chosen by NOLCHA after participating in other NOLCHA shows. Jennifer Henry, the creative force behind the label FlockFlockFlock, has built a business making dresses out of unusual products.

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