SUMMER SUN: Sunglass Hut is gearing up for another float — this time on Sydney Harbor. The premium eyewear chain, which operates 200 stores in Australia and New Zealand, is launching a floating pop-up store that will be moored at Sydney’s Darling Harbour and Manly Wharf from Friday through Sunday. Boasting a transparent fit-out and DJ booth, the boutique will be staffed by some of Luxottica’s top performing global retail staff, who are being flown in for the event. It will offer a selection of the chain’s global bestsellers, in addition to 150 new-to-market styles from Prada, Miu Miu, Dolce & Gabbana and other brands, which won’t be available to purchase anywhere else in the world until February.
“At Luxottica, we believe that people around the world are hungry for innovative retail concepts that intensify emotions and enhance their purchasing experience. With the first floating store located at Sydney Harbor, Sunglass Hut sets the tone, attracting shoppers that will be inspired by the natural scenery while shopping the best eyewear selection of world-known fashion brands,” said Fabio d’Angelantonio, Luxottica’s executive vice president, sun and luxury, and chief marketing officer.
This story first appeared in the November 16, 2011 issue of WWD. Subscribe Today.
The festivities are due to kick off with a party on Thursday night, when the barge drops anchor at Campbells Cove, right next to the Overseas Passenger Terminal — also known as Sydney’s fashion epicenter, which from April 30 to May 4 will be home to the 17th annual edition of the newly renamed Mercedes-Benz Fashion Week Australia.