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SUN, SWIM AND THE STANDARD: Quiksilver and The Standard Hotels are adding a sequel to last year’s collaboration of retro boardshorts, which were sold through poolside vending machines at The Standard’s New York and Los Angeles outposts. This time around, the hotel has added similar machines to its Hollywood and Miami Beach locations, and upped the convenience factor with a miscellany of fun-in-the-sun products. In addition to four new boardshort styles, each inspired by the four hotels, there will be sunglasses, bikinis and Shiseido sun care products. And as with last summer, artist Cheryl Dunn has created a video, shot in Costa Rica, that will play on the credit card-friendly machines.
This story first appeared in the July 7, 2010 issue of WWD. Subscribe Today.
CLASS RULES: Leighton Meester, who attended the Paris launch of Derek Blasberg’s book “Classy: Exceptional Advice for the Extremely Modern Lady” at Colette Monday night, dispensed some tips of her own. “Being classy is not taking yourself too seriously and combining that with a sense of style and a sense of humor,” offered Meester. “I may nick a copy on my way out,” said the effortlessly chic Lou Doillon, who disclosed that she just filmed a cameo spot on “Gossip Girl.” “I love using my brain,” related Lily Cole, who just wound up her second year at Cambridge, where she is pursuing an art history degree. She’s also working with pals on The North Circular, the British ethical knitwear collection. Jason Wu, in town showing his resort collection, was among the partygoers. Accompanied by her husband, film director Paul W.S. Anderson, Milla Jovovich said she had put the final touches on her capsule collection for Japanese label iCB. Jovovich said she is also working on a string of films, including the “The Three Musketeers,” in which she stars as Milady de Winter. “I’ve put looks [from the film] on my Twitter page as a test,” said Jovovich, holding two-year-old daughter Ever Anderson, who was dressed in an Au Nain Blue princess gown.
Meanwhile, in the Palais Royal, more fashion parties were hopping, including a Masters of Linen event. It featured larger-than-life, quirky scarecrows by the likes of Maison Martin Margiela, Lanvin, Thierry Mugler and Stella Cadente. Claude Montana said he’s readying for the launch of his book, “Montana,” in October. “I would love to do something in fashion again,” he mused, adding that would most probably involve leather. Across the picturesque square, Didier Ludot hosted an event with French fashion house Carven. “We’ve reedited a Carven dress from 1956,” said Ludot, explaining only 40 co-branded dresses would be commercialized.