CLEARING THE BENCH: With two sons under the age of six, a packed social calendar, various philanthropic pursuits and football outings every Sunday, Suzanne Johnson is not exactly lacking in the things-to-do department. Nevertheless, the former Wall Streeter and Cornell grad is helping the NFL launch its revamped women’s collection pro bono. Her husband Woody, owner of the New York Jets, of course stands to gain a bit from the exposure. His wife, one of the NFL wives featured in a new ad campaign, spent a day last week showing editors the league’s more fashionable gear. As someone who attends every Jets game — home or away — and every SuperBowl, Johnson was a natural choice. “They could have taken a supermodel, who is going to look good in a paper bag. But we are the ones wearing the clothes when we cheer on our teams every week,” she said.
To that end, Johnson rounded up her pals Grace DeNiro Hightower, Muffie Potter Aston, Somers Farkas and Joanne de Guardiolo to wear green Jets jerseys to Badgley Mischka’s runway show earlier this month.
Needless to say, the green team found themselves fielding their share of questions. Even Michael Douglas offered a “va, va, voom,” when Johnson turned up in her Mark Sanchez jersey for dinner that night at Boloud Sud with her husband. Johnson said, “He said, ‘I’m getting one for Catherine [Zeta-Jones.]’”
In addition to the NFL women’s line, all 32 teams have pieces geared for college girls and the like via the Victoria’s Secret Pink collection. With a 44 percent female fan base and 350,000 women attending games each week, the NFL is selling its new gear in team stadium shops, select retailers like Kohls and through NFLshop.com. Items range from $15 to $800, and fans can get fashion tips about how to show their team pride via NFL.com/women. With the click of a mouse on a specific outfit, they are routed to the e-commerce site. “A lot of women have no time. The lifestyle site shows you what to wear with what – a football jersey with skinny jeans, a puffy vest and Louboutins. It’s so nice to be bing, bang, boom,” Johnson said. “Instead of wearing oversized gray sweats, you can show off some team pride, still hang out with your guy and show you put a little effort into your outfit.”
And the Johnsons’ game day tradition ensures the clothes always fit. “Basically we have a game day rule. We don’t eat until our team scores,” Johnson said. “We’re both total health nuts but we love stadium hot dogs and hamburgers. You can’t not have one. They smell too good.” Suzanne Johnson with Gwen Reese in a new NFL ad.