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ON BROADWAY: Swarovski is back in the musical groove. With past partnerships ranging from Broadway musicals Sister Act to Priscilla Queen of the Desert, the jewelry brand is now adding Evita — the first new production of the show since its debut over 30 years ago — to its repertoire. The musical, which premiered last night, stars Ricky Martin as Ché, Elena Roger as Eva Perón and Michael Cerveris as Juan Perón. “We are proud and privileged to have a deep involvement with Broadway,” said Nadja Swarovski.
This story first appeared in the April 9, 2012 issue of WWD. Subscribe Today.
Costume designer Christopher Oram crafted the wardrobes using more than 340,000 Swarovski elements — including crystal pearls, xilion cut beads, sew-on stones and hot-fix stones — and over 160,000 crystals alone on Perón’s iconic ball gown.
“Swarovski’s crystals do more than just embellish Eva’s gowns; they illuminate them,” said Oram.