Carrie, Samantha, Charlotte and Miranda are getting a little extra sparkle. Swarovski has partnered with “Sex and the City 2″ on jewelry and accessories for the film, which will be released on May 27.
Carrie’s closet is bedecked with a crystal chandelier, the characters wear crystal studded minaudieres and Kim Catrall and Miley Cyrus, who makes a cameo, stand in front of a Swarovski logo-ed “step and repeat” at an event that takes place in the movie.
This story first appeared in the April 12, 2010 issue of WWD. Subscribe Today.
In addition to brand placement, 800 Swarovski boutiques will decorate their windows in the style of the “Sex and the City” characters. “Swarovski is the perfect fit for the fabulous foursome and represents everything the movie evokes: fashion, glamour, femininity and a strong sense of personal style,” said Nadja Swarovski, vice president of international communications at Swarovski.