PACSUN’S NEW WORKOUT: Rather than unveil her new athletic-inspired streetwear line for PacSun with a fashion presentation, Adrianne Ho put editors through the paces Wednesday morning, during a rooftop workout at the Refinery Hotel.
The model, avid exerciser and fitness blogger already has a built-in fan base, thanks to her own brand and Web site, Sweat the Style. Ho has been plugging the Aug. 21 launch of the Sweat Crew by Adrianne Ho on her site and to her 368,000 Instagram followers. Images of her pre- and post-workout style can be found online in abundance, but Ho prefers not to refer to it as “ath-leisure,” according to a PacSun spokeswoman. Ho’s goal is to fuse technical performance elements with a high fashion sensibility so that the collection draws inspiration from edgy street style and vintage athletics, she explained via e-mail.
Before she started posting detailed tips about specific exercises, anti-inflammatory tips and healthy foods on her Sweat The Style site, Ho decided to get more serious about her own physical fitness and wellness when her modeling career first took off. Her portfolio includes beauty campaigns for Maybelline, L’Oréal, and MAC Cosmetics, as well as work for Nike, Stussy and Levi’s among others. For PacSun, she has developed hints of her signature men’s wear style. A reversible baseball jacket, an oversize camouflage Windbreaker, a harness-inspired sports bra and baseball jersey-type tunic dress are among the 20 styles that will retail from $27 to $65.
After Wednesday’s workout, Ho pointed out som eof the collection’s technical details such as reflective 3M lettering for evening runners and hidden side zippers for added ventilation or style. “There are even back side pockets on the pants. I own a lot of workout clothes that have pockets in the middle back, but it’s hard to workout and do sit-ups with them.” she said. “The point is to not think about what you are wearing – but [to think about] what you are doing.”
Ho added, “Everything is at a good price point and affordable, so you don’t have to feel bad about wearing them hard working out.”