SWEET SHOPPING: DailyCandy is getting a taste of the brick-and-mortar world, at least for the holidays. The online source for curated discoveries will open an in-store shop at The Standard hotels, starting today. A collection of gifts, handpicked by DailyCandy editors, will be available exclusively at The Standard hotels in New York (High Line), downtown Los Angeles and Miami, as well as on standardhotels.myshopify.com. The selection will be offered through Dec. 31.
“We know from our insights that when digital brands do an offline activation, it resonates with consumers” said Ashley Parrish, editor in chief of DailyCandy, a unit of NBCUniversal’s Entertainment & Digital Networks and Integrated Media.
This story first appeared in the December 13, 2012 issue of WWD. Subscribe Today.
The 14-item collection includes Warby Parker sunglasses; a Ryan McGinness To-Do Calendar; Maison Martin Margiela-Ligne 13 Claustrophobic notebooks and feather pens; Araks thongs, and Cecily Brown beach towels.