SWIM PARTY WORKOUT: Speedo USA, a division of PVH Corp., has forged a deal with Zumba Fitness, the leading dance-fitness company, to launch Aqua Zumba by Speedo Collection in North America. The multiyear agreement will allow Speedo USA to serve as the exclusive swimwear licensee of Zumba Fitness.
The collection, which will launch at speedousa.com, zumba.com and select sporting goods stores beginning in early 2014, will include more than 20 pieces, from swimwear to aquatic accessories, footwear and bags. They are designed in high-performance materials in bright colors and different silhouettes and styles, such as laser cutouts and fringe. Prices will range from $13 to $85.
This story first appeared in the April 24, 2013 issue of WWD. Subscribe Today.