With distribution in 55 countries, Tadashi Shoji is known for his evening gowns. Now the designer is hoping fans will take a closer look at his first girls’ collection.
Borrowing a page from his best-selling designs, he has created Tadashi Shoji Kids, an offshoot that some of his more loyal shoppers have requested for some time. Sizes will range from 2T to 10 for the line, which was developed with on-the-move, playful girls in mind whose priority is first and foremost comfort. The Los Angeles-based Shoji has woven his signature floral motif into each dress.
Set to debut July 31, the girls’ styles will retail from $148 to $328 via the designer’s Web site, as well as in his boutiques in South Coast Plaza and Las Vegas, Saks Fifth Avenue Dubai and other specialty stores and department stores around the globe. To some extent, the 21 girls’ offerings will incorporate some of the signature fabrics used in the women’s line such as tulle, crepe and embroidered lace in vibrant hues like grape, saffron, cedar, sapphire, flame and fuchsia. Shoji, who started his business in 1982, has a strong retail base to draw from, considering his women’s collection is now sold in more than 700 stores.
“The expansion into children’s wear allows for me to share my vision with a younger audience,” the designer said. “My designs are created for movement and comfort. Children should be able to have fun and move freely throughout any special occasion.”