TALENT SEARCH: Tory Burch is calling on aspiring designers to design a laptop case inspired by the mantras of her foundation and the Dell Women’s Entrepreneur Network — “Investing in Women” and “The Power to do More.” Participants have until June 17 to submit designs for a Dell XPS Ultrabook case. The winner will have his or her case sold through the Tory Burch Foundation’s Web site and dell.com, a $1,000 grand prize and exposure through both group’s social media.
Burch put the word out about the contest far and wide via Talenthouse, the online community that encourages creative collaboration in film, fashion, music, art, design and photography. Talenthouse’s average campaign generates 18 million brand impressions via Facebook and Twitter.
This story first appeared in the May 24, 2012 issue of WWD. Subscribe Today.