A TRANSPARENT TALLEY: Online-only denim brand Talley is giving customers a peek into the denim manufacturing process. At its first-ever pop-up shop opening in a former coin-op laundromat in L.A.’s hipster-filled Silver Lake neighborhood, the New York-based company is borrowing tips from fellow digital brands Everlane, Warby Parker and Bonobos that make their manufacturing transparent and let customers try on clothes in brick-and-mortar storefronts. For a week starting March 25, customers can order custom Talley jeans — four fits for women, three for men and a total of 30 washes — that will come with a certificate verifying the origin of the fabric and factories where the jeans are sewn and washed over a 14-day process. Impatient customers also can buy some jeans that are in stock for between $228 and $378. Benjamin Talley Smith, the former Earnest Sewn creative director who also worked on Alexander Wang’s denim launch, 3×1 and other jean brands, said he plans to take the concept to New York in two to three months. “People do like to be engaged in what they’re buying,” he said.

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