TEAM IZOD SCORES WILSON: Izod Golf, owned by PVH Corp., has signed a multi-year marketing partnership with 2014 NCAA Division 1 Individual Golf Champion Cameron Wilson. The deal was signed the same day the Stanford University graduate said he is turning pro.
As part of the multi-year agreement, Izod Golf will serve as Wilson’s exclusive apparel sponsor on-course. He joins Webb Simpson, Scott Piercy and Spencer Levin as ambassadors on Team Izod.
Mike Kelly, executive vice president of marketing for PVH, noted about Cameron. “He personifies the Izod brand – a youthful, All-American guy with a bright future. We look forward to being by his side at this pivotal moment in his career as he competes with the best professional golfers in the world.”
“This is a big day for my career, as I transition from amateur to professional and having an iconic golf brand such as Izod in my corner from day one is a thrill,” said Wilson.
On the course, Wilson will wear Izod golf shirts with the brand’s logos present on the right chest and back yoke, along with Izod golf pants and belts. Wilson will be featured on point-of-sale materials at participating retailers, in on-air and print ads and on izod.com and Izod’s social media channels. Wilson is the former No. 4 ranked amateur and No. 2 collegiate golfer.