TEAM PLAY: Michael Kors is launching Kors Collaborations, a new quarterly initiative on destinationkors.com. It will feature him partnering with a creative on various projects, the first one being “Claiborne on Kors,” a shoppable e-book shot by Claiborne Swanson Frank, Anna Wintour’s former assistant whose first book of portraits “American Beauty” was recently released.
“‘American Beauty’ struck a chord with me,” Kors said of the tome on American women and their style. “These women reflect the same international mood and sophisticated approach that my collection does, which is why I asked Claiborne to photograph them wearing Michael Kors.” The collaboration will also come with a behind-the-scenes video by Tamara Lowe and an introduction by Kors.
This story first appeared in the September 4, 2012 issue of WWD. Subscribe Today.