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TEAM WORK: Toms, the Los Angeles-based accessories brand with a philanthropic commitment, has teamed with Jonathan Adler on a collection of sunglasses — the first time it has tapped a designer to collaborate on eyewear. The brand approached Adler last year because they “love his irreverent and whimsical approach,” founder Blake Mycoskie told WWD.
The unisex collection includes three silhouettes — the Lobamba, Marco and Memphis — in variations of red, white and blue, as well as four eyewear cases. Each frame comes emblazoned with the motto “our glasses make you look smarter” on the inner temple — and is accompanied by an embroidered eyewear case featuring a colorful needlepoint design by Adler. The collection will retail for $169 to $179, with the stand-alone case retailing for $42, at the Toms flagship in Venice, Calif., toms.com and Jonathan Adler stores in Miami, Los Angeles, San Francisco, Austin and London in June.
This story first appeared in the May 1, 2013 issue of WWD. Subscribe Today.
Holding to its standard One for One program, Toms will help to give sight to someone in need with every eyewear purchase.