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Adidas Originals and Italia Independent Team Up

A new line called Adidas Originals x Italia Independent will bow globally for fall.

TEAMWORK: Adidas Originals and Italia Independent have linked to create a new line called Adidas Originals x Italia Independent, to bow globally for fall. Andrea Tessitore, cofounder and chief executive officer of the publicly listed Italia Independent, said the collaboration marks a significant step in the internationalization of the brand, as well as its “willingness of being a lifestyle brand” with the eyewear business at its core.

Italia Independent has collaborations with Colmar; Vertu phones; Borsalino hats; Smeg kitchen appliances, and Ferrari for a tailor-made service, among others. This year, Italia Independent will open two single-brand shops in the U.S. — one in Miami’s Wynwood district and the other in New York’s SoHo — as well as its first French single-brand shop in the Paris Saint-Germain district.

This story first appeared in the April 4, 2014 issue of WWD.  Subscribe Today.

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