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TEE FOR CHARITY: Jessica and Ashlee Simpson, who codesign Jessica Simpson Girls, have teamed up with the charity Baby Buggy to introduce a special T-shirt. The sisters launched a design competition, and the winning design, a colorful heart motif by mosaic artist and mixed-media painter Natalie Baca, was selected by the Simpson sisters and Baby Buggy founder Jessica Seinfeld. One hundred percent of the proceeds of this style will be donated directly to the nonprofit, which provides needy families with baby and children’s gear, clothing and educational services up to age 12.
Baca, who lives in El Paso, said she found out about the T-shirt contest through Jessica Simpson’s Twitter account. “I am a huge fan and follow her on Twitter.…I subsequently asked myself, ‘What would my little girl like on a T-shirt?’ After much thought, I submitted one of my mixed-media paintings that I had made a couple of years ago,” said Baca.
This story first appeared in the April 8, 2013 issue of WWD. Subscribe Today.
The T-shirt is available in children’s sizes S-XL and will retail for $20 exclusively at Macy’s beginning this month.