TEEING OFF: Two-time PGA Tour winner Scott Piercy and fourth-year Tour pro Spencer Levin have signed marketing partnerships with Izod. Both Piercy and Levin will wear Izod Golf apparel on course beginning this month. They join reigning U.S. Open champion Webb Simpson as Team Izod ambassadors. Each of the players will wear Izod Golf shirts and the brand’s logo, along with Izod Golf pants and belts, when they compete at the Sony Open in Honolulu on from Jan. 10 to 13, and then will wear the apparel over the course of the season. The players will be featured on Izod’s Web site and social media channels.
“Having three accomplished players on the Tour — Webb, Scott and Spencer — each of whom embodies the colorful and youthful spirit of the brand, is very exciting for Izod. Further, we are pleased to bring consumers the opportunity to buy the looks worn by our team of golfers at our various retail partners,” said Mike Kelly, executive vice president of marketing for PVH Corp., Izod’s parent.
This story first appeared in the January 4, 2013 issue of WWD. Subscribe Today.