TENNIS, ANYONE?: Façonnable is again the official sponsor of the Monte Carlo Rolex Masters tennis tournament, running April 14 to 22. Taking place at the Monte Carlo Country Club, the competition was launched in 1897, and Façonnable has been endorsing the event since 2006. The tournament “reflects the values and ethics of the brand,” chief executive officer Moustapha El-Solh told WWD. “The sport and the location portray the lifestyle and image of Façonnable.”
For this year’s edition, the brand will again outfit the linesmen as well as the members of the steering committee, the control managers, the ball boy managers, and the VIP lounge and main entrance hostesses.
Façonnable has designed an exclusive Monte Carlo Country Club Collection, which features key separates, including the club’s prestigious blazon. The special collection will be available for sale at the Façonnable boutique inside the Monte Carlo Rolex Series village as well as in all Façonnable flagships globally.
The company continues to strengthen its presence within the world of tennis, as it has also collaborated with other top tournaments, most recently providing the official formalwear to contenders and ATP officials during the ATP World Tour finals last November.