Campaign for Wool


MATERIAL MATTERS: The Campaign for Wool will kick off its first wool conference in Scotland later today.

Held in Ayrshire, the Dumfries House Wool Conference will host an international crowd that includes wool experts and fashion industry names such as Marks & Spencer chief executive officer Steve Rowe, Paul Smith, Ermenegildo Zegna chairman Paolo Zegna, president of Condé Nast International and chairman of The Campaign for Wool, Nicholas Coleridge, founder and creative director of Eco-Age Livia Firth, David Gandy, The Savory Institute president and cofounder Allan Savory and Adam Carpets chairman Alan Folwell.

Topics of discussion include animal welfare, sustainability, quality, environmental issues and fast-fashion alongside the future of the wool industry and key initiatives and challenges the fashion and interiors sectors face. In addition, the signing of The Dumfries House Wool Declaration will take place, which focuses on best practices for sheep, growing, trading and manufacturing. According to the committee, the declaration is a document for major wool growing countries to conform to the highest standards of animal welfare.

The conference was created out of the committee’s continued passion to “protect the environment, growing the wool trade and ensuring that our sheep’s welfare is of the highest level to give the best quality wool.”

“To date, this will be one of the largest international gatherings of Wool experts in one room,” a spokesman for The Campaign for Wool told WWD. “We want to help educate more people in the importance of slowing down the fast-fashion turnover and help make our environment a better place.”

Next month, The Campaign for Wool will host its seventh annual Wool Week, from Oct. 10 to 16. The committee will host a range of activities including a Wool BnB, where interiors will be created with wool, and a pop-up wool boutique at Bicester Village with participating designers including Pringle of Scotland and John Smedley.

Launched in 2010, The Campaign for Wool aims to inform consumers about the benefits of wool. The group, under the Prince of Wales, hosts a range of design- and fashion-related activities around Wool Week each year.

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