“The Hills” star Audrina Patridge is taking her California bikini babe image to the next level with the resort 2017 debut of her swimwear line, Prey Swim. The Orange County, Calif. native, who rose to fame as Lauren Conrad’s BFF on the hit show, this month married her longtime beau, BMX dirt bike rider Corey Bohan, with whom she has a daughter, and she’s finally made good on her dream to design her own fashion line, as several of her former cast mates have done.
“I’m at the beach all the time, living in swimsuits and traveling the world to more beaches, and I’ve tried on so many different suits,” said Patridge. “I can never find one that I love so I took patterns and styles I like plus elements from my adventures in Australia, Mexico and Costa Rica as inspirations to create my own. This all started three years ago; it’s definitely a labor of love.”
The line features pastel, metallic and neutral prints and solids fashioned into strappy bikini and cutout one-piece styles made to accommodate bust sizes from A to DD. Working with her sisters Casey Loza and Samantha Patridge, she designs and sources the line in the O.C., and has partnered with Colombia-based swimwear company La Isla for manufacturing.
Now that Patridge, who transitioned to film acting and “Dancing With the Stars,” is done filming her late-night NBC travel show “First Look,” she’s able to focus on both of her babies — five-month-old daughter Kirra and her new line. “I take her to work with me while I’m doing inventory,” she said of her daughter.
As for the name of the line, it stems from Patridge’s love of sharks and her desire to create awareness for the endangered species. “I use details like molded shark’s teeth at the end of bikini strings and I hope to partner with a conservation group like Oceana on some things,” she said.
The line launches Monday on preyswim.com with price points ranging from $105 to $275 retail, and the company also plans to wholesale the line in specialty boutiques.