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THE OTHER DAVID: Michelangelo and his Renaissance masterpiece David, the marble statue in Florence’s Galleria dell’Accademia, are getting some serious competition — from another David with an equally famous physique. H&M created nine 10-foot statues of David Beckham to mark the second David Beckham Bodywear campaign. Starting Thursday through Sunday, they will be displayed in various spots in New York, Los Angeles and San Francisco, and could serve as a lucky charm for some.
As part of the campaign, those who Instagram a photo of a Beckham statue with the hashtag #HMBeckham will be eligible for several prizes, including 10 mini statues of Beckham, a pair of underwear signed by him and a $1,000 shopping spree at H&M (presumably to stock up on more Beckham merch). The statues will live on beyond this weekend, though: from Aug. 20 to Aug. 31, they will be displayed at H&M stores in the three cities.
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This story first appeared in the August 15, 2012 issue of WWD. Subscribe Today.