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THE SOUND OF MUSIC: Alexander Wang has teamed up with Beats by Dr. Dre to design a limited-edition collection of custom Beats products. “The limited-edition collection for Beats by Dr. Dre includes my favorite headphones and portable speaker,” said Wang. “For this collaboration with Beats by Dr. Dre, it felt right and a natural choice for me to give the Beats Studio headphones, Beats Pill and Urbeats earbuds a clean, minimal look with a luxe sensibility.”
The collection features Wang’s signature pale gold accents and matte black finishes, each with their own embossed glossy stingray case with zipper and clip.
This story first appeared in the December 3, 2013 issue of WWD. Subscribe Today.
The headphones retail for $449, the speaker is $299 and the earbuds are $149. The products will be offered in a presale event on Dec. 15 at beatsbydre.com. They go on sale to the public on Dec. 16 at beatsbydre.com and alexanderwang.com.
Wang told WWD that he’s been a fan of Beats by Dr. Dre for some time and uses them especially when he travels. Part of the reason he chose to do this collaboration is because he’s always been inspired by music. “I have always looked to music and musicians for inspiration and as collaborators because there is such a purity to their talent. Different types of music can also transform how you interpret or understand a fashion show, or film. It’s creating a story and translating a message,” said Wang.