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Versace to Launch Capsule Eyewear Collection

The ad campaign for the line, called Etoile de la Mer, features Gisele Bündchen.

THE VIEW FROM VERSACE: Versace will mark the launch of a new capsule eyewear collection for spring, called Etoile de la Mer, with a dinner in Paris on Jan. 23, the night of the brand’s first couture show since 2004.

Donatella Versace and Vogue Paris editor in chief Emmanuelle Alt will host a dinner at Lasserre with guests including Abbie Cornish, Ludivine Sagnier, Daphne Guinness and Riccardo Tisci.

This story first appeared in the January 19, 2012 issue of WWD.  Subscribe Today.

For the first time, the name of a specific product, the Etoile de la Mer, will appear on Versace’s ad campaign images, featuring Gisele Bündchen photographed by Mert Alas and Marcus Piggott in California.

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