LOOKING EAST: Jewelry designer Theo Fennell, best known for supplying artisan crafted jewels to the world’s rich and famous, just made a stop in Shanghai to fete the launch of his brand in China.
Working with Connoisseur Group, a Shanghai-based outfit that brings together boutique luxury brands at its downtown gallery-slash-boutique. Fennell felt the time was right to enter the Chinese market.
“I’ve been waiting to find someone I felt like I could work with over here where the private and bespoke nature of what we do would be appreciated,” he said Friday, adding that he was encouraged to make the move by increasing interest from traveling Chinese consumers discovering the brand in other locations, particularly the UK.
“[Chinese consumers’] appreciation of unusual stones is actually better than European consumers, to be honest. The detail that is lost on less sophisticated markets is really picked up on in China. The market here is really impressed by great craftsmanship,” he said.
As well as bespoke, one-of-a-kind pieces that can retail for upwards of $500,000, Fennell’s Alias range of silver jewelry, priced from $200, will also be available in Shanghai.