LEFT AND RIGHT: Theory is expanding its men’s wear presence in Paris, slated to debut a 375-square-foot shop at Le Bon Marché in mid-February. The dedicated corner is to showcase the spring-summer 2015 collection, plus 20 pieces designed exclusively for the Left Bank specialty store, which has been upgrading and expanding its men’s wear offer over the past three years. Exclusive designs now account for about 40 percent of Le Bon Marche’s total men’s offer.

Theory also operates a men’s boutique on nearby Rue de Grenelle, and a corner at Printemps on the Right Bank of the French capital.

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