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Schiaparelli Relaunch Delayed to mid-2013

Bringing the storied fashion brand Schiaparelli back to life is taking more time than expected.

THINKING PINK: Bringing the storied fashion brand Schiaparelli back to life is taking more time than expected. At a luncheon in Paris on Thursday in honor of curator Dilys Blum, Schiaparelli spokeswoman Farida Khelfa said the first collection would probably be shown in “June or July” next year rather than January, as previously revealed. That’s because Schiaparelli’s owner, Italian business titan Diego Della Valle, has yet to select a designer for the project. “We hope soon,” Khelfa said, flashing a big smile.

Editors peppered Blum with questions about the late designer, Elsa, known for her use of shocking pink and designs heavily influenced by Surrealist art. Asked why Schiaparelli stopped designing in 1954, Blum replied dryly: “She went bankrupt.” Blum also noted that the designer had multiple licensing deals, splashing her name on everything from mattresses to shower curtains.

This story first appeared in the October 30, 2012 issue of WWD.  Subscribe Today.

“She’s the living memory of Schiaparelli,” Khelfa enthused, having just viewed an interview Schiaparelli accorded American television newscaster Charles Collingwood in the Sixties that Blum had unearthed.

Senior curator of costume and textiles at the Philadelphia Museum of Art, Blum said her next project is a Patrick Kelly exhibition slated for 2014. She said the museum would show complete runway looks and videos of the ebullient American designer, who died in 1990 at age 35.

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