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Tibi Opens Pop-up Shop in Miami

Jenna White’s namesake boutique in South Miami was chosen for its strong brand following.

TIBI’S TURN: Tibi’s first pop-up shop opened last week in South Miami. Designer and founder Amy Smilovic doled out style tips while presenting fall and holiday collections, including shoes, to shoppers at Jenna White’s namesake boutique, the week-long location chosen for its strong brand following. “Jenna’s grown to one of our top specialty accounts in the U.S., since writing the line seven years ago,” said Smilovic, who sells to approximately a dozen specialty stores throughout Florida.

Taking over the entire boutique down to signage and packaging, Tibi implemented an all-white backdrop to highlight merchandise and emphasize its clean aesthetic. Smilovic, who has a single freestanding store in New York, said Miami is on her radar for retail expansion. “It’s our goal to have a larger presence,” she said.

This story first appeared in the October 25, 2012 issue of WWD.  Subscribe Today.

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