TIME FOR TENNIS: Novak Djokovic, the world’s top-ranked men’s tennis player, joined team Audemars Piguet as its latest brand ambassador. According to the Swiss watchmaker, the partnership began when Djokovic paid a “discreet visit” to the company several months ago. “I have discovered a new passion for fine watchmaking, and I truly admire both the traditional and modern aspects of the work accomplished by Audemars Piguet,” Djokovic said.

The tennis player is the latest to join the luxury company’s stable of brand ambassadors, which includes basketball player LeBron James, Formula One race car driver Michael Schumacher, soccer player Leo Messi, cricket legend Sachin Tendulkar and golfers Lee Westwood and Rory Mcllroy.

This story first appeared in the August 30, 2011 issue of WWD.  Subscribe Today.

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