NEW YORK — Timo Weiland had more than one reason to celebrate New York Fashion Week: Men’s.
In addition to showcasing its spring collection to retailers and editors, the designer label also was able to show off its first store.
Timo Weiland was chosen by the Council of Fashion Designers of America and Cadillac as the inaugural brand for its Retail Lab, a rotating retail space at the Cadillac House, the car company’s global headquarters, at 330 Hudson Street in Tribeca.
The Timo Weiland store offers both men’s and women’s wear and a selection of exclusives, including a line of eyewear from Zenni as well as several see-now-buy-now pieces from the runway show Thursday afternoon — pieces Weiland described as “Timo’s picks.”
The brand also collaborated with Vista Alegre on an assortment of tabletops that will only be available at the Retail Lab.
In a walkthrough with WWD before the opening, Weiland pointed out several innovative design elements including ice bricks, Axis cameras equipped with heat-mapping technology, and special gallery-style windows.
“It feels like home,” he said.
The store will open to the public Friday and remain open through September.
At that point, it will be turned over to another brand, which will also use the space for three months. Six designers will be part of the 2016-2017 program. The next five designers will be revealed later this summer.
The Retail Lab program is funded by Cadillac, which provided each designer with a $75,000 grant to use for wholesale buys, sales support and marketing.