Tinker Tailor, the e-commerce destination started by Moda Operandi co-founder Aslaug Magnusdottir, is ceasing operations.
The company launched in May of 2014, about a year and a half after Magnusdottir departed her post as chief executive officer at Moda Operandi.
She founded the firm as an online destination for personalized ready-to-wear looks and made-to-order apparel and accessories. As of late last year, Tinker Tailor had worked with nearly 100 brands and designers including Kara Ross, Rodarte and Osman. Consumers were able to take a gown from Rodarte’s runway show, for instance, and put their own spin on it by adding sleeves or making other changes.
“It is disappointing that the financing didn’t coincide with the company’s ambitions, but I truly believe Tinker Tailor has helped move the industry further down that path,” Magnusdottir told WWD.
Tinker Tailor is no longer taking orders.
The site raised a seed round of financing with Magnusdottir contributing the majority of the seed round from personal funds.
Tinker Tailor also had a smaller made-to-order offering that Magnusdottir tried to grow in tandem with its customizable designer business. She tried to grow the made-to-order part of the business, for instance, linking with Upper East Side boutique Fivestory on an exclusive collection late last year.
The company also hosted events in Dubai and Saudi Arabia, as well as a pop-up at Soho House in Miami during Art Basel last year with Osman and John Brevard to help grow its offline footprint.