Tommy Bahama, the apparel-maker best known for its men’s casual shirts, said it will be opening a 5,800-square-foot store in Hong Kong in October, marking its first location in Hong Kong and third in Asia.
The Hong Kong store, in the city’s Wanchai district, is a unusual location for an international brand.
Speaking at a media event earlier this month, Brian Pearce, managing director at Tommy Bahama, had said the company had settled on a different approach partly because of prohibitively high rents in the city’s more popular shopping areas. Wanchai is adjacent to Causeway Bay, one of the city’s busiest shopping districts. Though Wanchai was once known as the city’s red light district popular with American sailors, it’s become increasingly upscale.
The location Tommy Bahama has taken is one of several new and evolving fashion areas emerging in Hong Kong. With supply in core areas becoming extremely scarce, these new retail districts will continue to evolve, said Tom Gaffney, head of retail at Jones Lang LaSalle Hong Kong.
Tommy Bahama’s store will feature both men’s and women’s wear, swimwear, sportswear and home decor items. The new Hong Kong store won’t include a restaurant, but Pearce said he has been looking for a suitable dining and shopping location in the city.