LONDON — Tory Burch has unveiled the opening of a new London flagship on 223 Regent Street as part of the company’s plan to extend its presence in the British capital.
The new space will span 3,200 square feet of retail across two floors and will stock the label’s full ready-to-wear and accessories collections, as well as its home range. It is set to open in spring 2017.
“London is an important market and a destination for customers from around the world. We are pleased to be extending our footprint with a new boutique on Regent Street, one of the premier shopping streets globally,” said Roger Farah, the company’s co-chief executive officer.
Tory Burch also has a store on Bond Street that offers an edit of its seasonal collections, jewelry and accessories.
The new store, which will be located near H&M, Banana Republic and Seven For All Mankind, previously housed Michael Kors’ London flagship before he relocated to a bigger space on the lower end of the street.
A number of American brands have recently extended their retail presence in London by opening flagships on Regent Street, including Coach, Hugo Boss, Kate Spade New York and Polo Ralph Lauren, with future openings including Lululemon and Stuart Weitzman.
The new developments on the shopping thoroughfare are part of an ongoing 1 billion pound, or $1.3 billion at current exchange, investment program by the Crown Estate, the property company owned by the Royal Family. The program aims to streamline the retail offer on the street, introduce new concepts such as & Other Stories or in-store dining experiences and work with retailers to ensure that the stores on the street stock the full breadth of a brand’s offer, to allow them to compete with online retailers.
“We are looking for the best shops, the best staff, the most languages, as elevated a range of product as we can get. We’re not trying to create Bond Street here. If you think of Fifth Avenue and think of the mixture of brands, we think that’s what people want today,” David Shaw, head of the Regent Street Portfolio for the Crown Estate told WWD, during an interview earlier this year.