Tory Burch Beverly Hills Flagship Opening in November

The three-story, 4,700-square-foot store at 366 North Rodeo Drive will be the designer's fourth in the Los Angeles area and 13th in California.

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A rendering of the Tory Burch Beverly Hills flagship.

Courtesy of Tory Burch

TORY OUT WEST: Tory Burch’s three-story, 4,700-square-foot Beverly Hills flagship is going to be ready in time for holiday shopping. The store will open at 366 North Rodeo Drive on Nov. 5 and become Burch’s fourth store in the Los Angeles area and 13th in California.

Burch and architect Daniel Romualdez, with whom she has collaborated on all the Tory Burch boutiques globally since the brand’s inception, set out to create a store with a residential ambiance. In the interior, there is gold leaf peony wallpaper with white coral sconces, a Madeleine Castaing carpet in an oak-paneled room, a velvet seating nook with an antique Moroccan tile mirror, abaca rugs, brown lacquer walls, cane tables and seafoam drapes. The exterior brass facade has fretwork inspired by Chinese Chippendale sets. Tory Burch’s full range of merchandise will be available at the flagship, including ready-to-wear, handbags, shoes, jewelry, small leather goods, swimwear, accessories and fragrance.

This story first appeared in the October 10, 2013 issue of WWD.  Subscribe Today.

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