TRACY REESE CLEANS UP: Designer Tracy Reese has teamed up with Tide Pods to present machine-washable fashions for the first time as part of her fall 2014 collection. The collaboration is in conjunction with the Tide Pods and CFDA Washable Fashion Initiative, a response to the continuing demand for washable garments and increased consumer appetite for designer fashions. The program also aims to educate and inform the fashion industry about the benefits and possibilities of creating more designer fashions using machine-washable fabrics.
“As a designer, it is very important to me to create garments for real women, in fact it’s something I take a lot of pride in,” Reese said. “And real women do laundry, so it only made sense for me to extend that consideration to how they care for my pieces. As I learned more about Tide Pods and the comprehensive research and development that goes into ensuring their performance, I was inspired to rethink the idea of washable in my own designs. I have come to believe that just because a garment is made from washable fabrics doesn’t mean it has to sacrifice anything in terms of design.”
Reese has created two potential design sketches for each of the washable looks that have been uploaded to Tide’s Pinterest page. Fans can vote on their favorite looks by repinning a sketch using #WashableFashion. The two versions of the looks with the most repins will ultimately walk the runway at February New York Fashion Week. Voting will run through Saturday at Pinterest.com/Tide. The Tide Pods-inspired washable looks will be available for purchase along with the rest of the collection at Tracy Reese stores and online at TracyReese.com. Those who purchase a washable piece from Tracy’s boutique in New York or online via TracyReese.com will also receive a free one-count sample of Tide Pods to use when caring for the garment at home.