TRADING UP: Trademark, the collection by Pookie and Louisa Burch — daughters of Chris, step-daughters of Tory — is evolving at a rapid pace. After launching for spring 2014, the collection is opening its first store in August at 95 Grand Street in New York City. The Burches also secured a pretty major face for their summer online campaign: Trish Goff, shot by Max Farago.

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