NEXT STOP PARIS: Tucker’s Gaby Basora is the only fashion company to win one of the slots for the new NYC-Paris Business Exchange.
Set up through the New York City Economic Development Corporation and the Parisienne counterpart Paris & Co., the program aims to give start-ups in both cities access to business opportunities in the other. In addition to fashion, there are companies that hail from technology, arts, design, tourism, and food and beverage. The exchange program is part of the NYCEDC’s Global Business Exchange.
The NYCEDC has teamed up with the Made in NY Media Center by IFP to host the Paris-based companies. And Paris & Co., Europe’s largest incubator network, and the innovation platform Ateliers de Paris, will cohost the New York City-based companies.
As a MBA candidate at the Institut Français de la Mode, Basora already knows the ins and outs of Paris. Reached in New York Friday, Basora said she expects to be in Paris every month, and hopes to extend her brand’s offerings into new categories such as sleepwear, lingerie, home decors, shoes and/or bags. The networking opportunities alone could prove to be fruitful of technology, furniture and other non fashion categories, she said. “I would love to partner with different companies and leverage the nature of our brand in different ways,” Basora said. “There are so many family houses that are still in business in France. It’s also an opportunity to be seen by international stores.”
Through a partnership with Resonance, Basora has quietly relaunched her Tucker collection, which has devotees like Maggie Gyllenhaal, “Empire’s” Taraji P. Henson and illustrator, author and publisher Leanne Shapton. She will be in Paris presenting her collection in March and is open to new collaborations — a strategy that Resonance cofounders Lawrence Lenihan and Joseph Ferrara are fostering with their assorted brands. Basora said, “It’s like that Quentin Crisp quote, ‘You must decide who you are and be it like mad.'”