TWO-ART GARAGE: Garage magazine readers will be seeing double when Issue No. 5 drops on Sept. 5, thanks to a collaboration between Dutch photographers Inez van Lamsweerde and Vinoodh Matadin and American conceptual artist John Baldessari. The husband-and-wife team shot Adriana Lima in a painterly pink field for one cover. The image is drawn from the 19-page “Once Upon a Time in the East” spread within that casts the Brazilian model as an urban cowgirl sporting Inez + Vinoodh’s jewelry and very little denim and leather.
Baldessari reimagined the other cover of Lima, by adding colorful pops and disguising her chiseled face. In an exercise in cross-branding, editor in chief Dasha Zhukova interviewed Baldessari, who has a solo exhibition bowing Sept. 21 at the Garage Center for Contemporary Culture in Moscow.
This story first appeared in the August 30, 2013 issue of WWD. Subscribe Today.
Perhaps as a nod to the power of art, or a case for irony, Issue No. 5 has no words printed on either cover beyond the magazine’s title even though it is the Words issue.