Garage Magazine’s Next Issue Features Two Covers

American conceptual artist John Baldessari reimagined the second cover of Adriana Lima, adding colorful pops and disguising her chiseled face.

Adriana Lima in black-and-white and color.

TWO-ART GARAGE: Garage magazine readers will be seeing double when Issue No. 5 drops on Sept. 5, thanks to a collaboration between Dutch photographers Inez van Lamsweerde and Vinoodh Matadin and American conceptual artist John Baldessari. The husband-and-wife team shot Adriana Lima in a painterly pink field for one cover. The image is drawn from the 19-page “Once Upon a Time in the East” spread within that casts the Brazilian model as an urban cowgirl sporting Inez + Vinoodh’s jewelry and very little denim and leather.

Baldessari reimagined the other cover of Lima, by adding colorful pops and disguising her chiseled face. In an exercise in cross-branding, editor in chief Dasha Zhukova interviewed Baldessari, who has a solo exhibition bowing Sept. 21 at the Garage Center for Contemporary Culture in Moscow.

This story first appeared in the August 30, 2013 issue of WWD.  Subscribe Today.

Perhaps as a nod to the power of art, or a case for irony, Issue No. 5 has no words printed on either cover beyond the magazine’s title even though it is the Words issue.