government-trade
government-trade

E-commerce Site Launching for Raf Simons’ Men’s Collection With Sterling Ruby

Inthenameof.be is to open for business on Tuesday and close Sept. 1, each week offering a group of items for a limited time.

TWO TO TANGO: Raf Simons’ fall men’s wear collection, a collaborative effort with California artist Sterling Ruby, is getting its own e-commerce site, plus a clublike pop-up shop in Antwerp, Belgium.

Inthenameof.be is to open for business on Tuesday and close Sept. 1, each week offering a group of items for a limited time. It will ship worldwide.

The physical store, located in an under-construction retail space at 16 Lange Gasthuisstraat, is to open Sept. 4 on weekends only, serving up a new decor, merchandising and vibe each week with DJ sets alongside the fashion, through Oct. 13.

The retail concept was initiated by Simons, his commercial director Charlotte Arts and the photographer Willy Vanderperre.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.